LA-based professional with a B.A. in Public Relations from Virginia Tech and extensive experience in advertising and social media. Experience working with clients including BEHR, DIRECTV, Ad Council, and more. Proven ability to develop and execute strategic initiatives and successful advertising campaigns.
Managed BEHR's Instagram through posting and interacting with the active DIY community of over 250K followers on Instagram and over 150K followers on TikTok.
Agency: TBWA\Chiat\Day LA
Position: Jr. Strategist & Community Manager
This perception-breaking campaign starred Henry Winkler and Steve Buscemi as two pigeons named Frank and Bobby to let people know DIRECTV no longer requires a satellite dish. The campaign also featured MLB legend Randy Johnson in a tie-in activation called Bird Ballparks, a giveaway of repurposed DIRECTV satellite dishes to be homes for birds.
Agency: TBWA\Chiat\Day LA
Position: Brand Executive
Through DIRECTV's Q3 2023 campaign, we let consumers know that they don't need to compromise on their football experience by enlisting the help of NFL superstars Travis Kelce and Chris Jones.
Agency: TBWA\Chiat\Day LA
Role: Brand Executive
Who better than the man who played Logan Roy to convince you to buy DIRECTV? We worked with Brian Cox, Golden Globe winner and star of Succession, to inform consumers that they could have their favorite entertainment without compromise.
Agency: TBWA\Chiat\Day LA
Position: Brand Executive
Spearheaded strategic social media initiatives for To DIY For Season 3, BEHR’s TikTok show, resulting in a growth of over 10,000 TikTok followers.
Assisted on a project with AdCouncil about getting more people to take their GED. An initial deep dive into the category and in-depth research on the brand led to rich territories. The research consisted of social listening across websites and social channels.
In addition, I supported the strategy team by uncovering insights that led to multiple territories included in the creative brief.
Agency: BBH USA
Positon: Account\New Business Intern
